Saturday, January 26, 2008

What the Helvetica?


So, what did you think of Helvetica? Did it make you want to rush home and design something amazing?

7 comments:

Anonymous said...

I was honestly too exhausted to design anything but a path to my bed. However, I want a copy of that DVD. I looked on eBay and found a couple, but haven't the cash to buy it at the moment. I also want to locate more books on and about designers and design. My brain says "Feed me!".

I do believe it affirmed, one more time, that I do indeed have a designer's heart and soul. There were jokes in there that only a designer could appreciate.

It was definitely filled with inspiration.

Anonymous said...

annette—Helvetica is available at Amazon.com.

Here's a link.

Will Mellon said...

I am not against Helvetica! If it ain’t broke, don't fix it. There is nothing wrong with not-changing. Consider Helvetica as a cornerstone in a culture that thrives on innovation and change.

Typography is a union of geometry and art (culture) within the confines of certain aspects such as legibility, readability, and reasonability, the later seemingly much less important than the former two, but fundamentally as equal.

Helvetica is possibly the perfect harmony of these three aspects.

What I like about type design is the integration of mathematics, precision, intuition, and art. For the same reasons I enjoy package design. What area of graphic design most interests you?

I definitely agree with one of the designers in the movie that working with constraints fuels creation. Which is why I find, and have read, that creating your own personal portfolio can be the most challenging thing a designer will ever do.

There is a great article about working within the box. It is a excerpt from a book titled “Houdini Solution.” (I think that’s the title?)

Anonymous said...

Right on, Will!

After watching the movie I understand more why in some of our projects we are required to use one typeface, for instance, Helvetica. I totally agree with Will. It forces you to be more creative with the action of each letter, rather then waiting for the reaction to the typeface you have chosen. I enjoy projects like that. I enjoy them more because it makes some people squirm. Does that make me sick?

I also want to own this movie. I also believe that I will be using Helvetica on that stupid album cover I've been working on for my friend. Nothing says indie space pop like "Judith Victorious" with giant Helvetica reversed out across the cover. Artists, geez.

So, thank you, for letting us, and making some others, watch this movie. I'm sure it opened the eyes of the skeptics and confirmed the ideas of others. It was really rad.

Anonymous said...

I loved how passionate the designers were about fonts as a whole and how they can be effectively used in visual communication.

I also liked how some of the designers talked about the importance of space in-between the letters as well as the space that surrounds the font.

Great movie! One I would like to see again!

Anonymous said...

Ubiquitous, perfect, ugly, neutral, boring. It's amazing that one typeface can evoke so many (contradictory) feelings. How can Helvetica be all these things at the same time?

Moniqua W. said...

AUGHHHH !! IT's EVERYWHERE !!! HELVECTICA my haunting nightmare. I did enjoy the movie. I did not know that our common logos were done in Helvetica. Will I do any projects in Helvetica ?? ONly if Holly gives me extra credit.