Saturday, March 8, 2008

fish out of water

This appeared in the February 27 Letters to the Editor section in the Blade.

Local firms shunned in team logo design

It's unbelievable that the administration of Toledo Arena Sports Inc. totally shunned northwest Ohio's creative design professionals by not giving them the opportunity to create the Toledo Walleye's team logo and identity.

Instead, an out-of-state firm was awarded the contract. It's hard to get hooked on the team when it does not consider local businesses that are worthy enough to create highly successful identities for firms not only locally, but throughout the country and into the all-important global market.

The Walleye management would not have been sacrificing quality to keep the job local. In fact, the result may have been better than what was produced. As a local business owner, this is very frustrating and it's a slap in the face to the creative community.

The new hockey franchise will require a significant amount of local support to make it successful. So I'm wondering why that same sense of commitment is not demonstrated back to this community from the Walleye management.

It's hard to get excited about the new fish in town.

Joe Pinciotti


What do you think about this?