Madhouse

I would love to hear what you thought of the Madhouse tour. Personally, I thought it was excellent and continue to be inspired by the work they put out. Voice your opinion—what did it do for you?

Hart Associates

Despite an important internal meeting leaving us waiting in the lobby for over twenty minutes, the tour of Hart Associates was a great experience. Brad Zabroski, Senior Art Director at Hart Associates, was our very generous tour guide. He led us through a labyrinth of cubicles, hard drives, and creative teams—all the while explaining the surroundings to our group.

After a tour of the impressive and friendly facilities we sat down in the cushy conference room where video of various examples of Hart's award winning work played on a large screen at the head of the table. It was here that Brad answered all of our questions in an informal q&a session. He had lots to say, but one thing that stuck out to me was his 4 key areas to consider in solving a design problem:

• Brand
• Target
• Message
• Reason to Believe

What did you think of the tour? If you missed it, what do you think about Hart Associates site? Their work?